Category: customer-experience

Three ways to blow a sale

All customers are unique with their own personalities. They have different pain points, respond to a variety of emotions and have their own interests. It's always difficult to generalize something like sales because each engagement is dynamic, so there…

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Teaching staff to exceed customer expectations

How salespeople treat potential customers is a sign of their organization's professionalism and competence. The right approach can make the difference in any sales situation, but it can be difficult for new employees to find the balance needed to secure…

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Creating loyalty at every step of the sales process

Repeat customers provide the steady revenue organizations need to sustain growth. Expanding the pool of loyal promoters makes it possible for businesses to capitalize on effective social media marketing campaigns to generate more leads and reach a wider…

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