Author: David Kohari, Vice President of Strategic Services and Customer Success
Lucifer Lighting is a world-class manufacturer of lighting fixtures for architects, designers, and developers. Lucifer Lightning knew that they first needed to understand and then improve the customer experience in order to reach their overall growth objectives. After surveying their customers, they were able to establish a clear CX vision in which the primary goal was to ensure that their B2B partners would find buying with Lucifer Lighting to be quick, easy, and the right balance of both digital and analog touch points throughout the customer journey.
“We knew we could get more business if we made our products easier to order”
- Brett Kimball
With Canidium's guidance and assistance, Lucifer Lighting selected and deployed SAP CPQ as the solution to support their CX vision. The value realized from Lucifer Lighting's investments has been impressive, with sustained top-line revenue growth, significant improvements in manufacturing cost controls, and higher CSAT within their customer base.
After notable results, Lucifer Lighting and Canidium took to the SAP CX Live stage to share their CPQ implementation process. Watch the video to hear the full story below.
Results speak louder than words
Using SAP’s leading software and Canidium’s expert guidance, Lucifer Lighting increased overall revenue by 40 percent in six short months, all while cutting cost, time, and energy throughout the sales process. Using data from SAP CPQ, they are also able to forecast important information, such as the number of supplies and human resources they may need a given period in time.
“We appreciate Canidium’s help. With some of (their) guidance, what we’ve done is from launch, to six months after launch, we were receiving about 7,000 customer logins per quarter... this is just our customers logging in a couple thousand times a month getting their own quotes, getting their own pricing and not having to contact us.”
Impressive ROI came from Lucifer Lighting’s investments, beginning with sustained top-line revenue growth, significant improvements in manufacturing cost controls, and higher customer satisfaction within their clientele.
Canidium’s consultants are the leading experts in SAP Sales Cloud, ending 2018 with zero implementation escalations. To find more information about Canidium’s partnership with SAP and to see a list of their services, visit canidium.com/sap.